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The math

A single missed call can cost more than a month of Recello

Industry research consistently shows that around 60% of callers who reach voicemail or an unanswered line hang up and call someone else — and up to a third never call back at all. For a business that receives, say, 10 calls a day, that is potentially 6 customers a day going to your competitors.

Think about what one job is worth to you. A plumber's average job might be £150–£300. A salon booking is worth £40–£80, and a regular client is worth thousands over a year. If you miss just 2–3 jobs a month, that is already more than a full year of Recello at £19/month.

Here is the honest calculation: 10 missed calls per day × 60% who go elsewhere = 6 lost leads a day = 180 lost leads a month. Even if you would only have closed 10% of them, that is 18 lost jobs a month. What would 18 extra jobs be worth to you?

62% of callers hang up

The majority of people who get voicemail do not leave a message — they simply call the next business on the list.

33% never call back

Even when they do leave a message, a third of callers never try again — even if you call them back.

Google makes it worse

When you miss a call, the customer taps the next result. Your competitor answers and wins the job.

After hours is worst

Evenings and weekends are when competitors' AI and answering services win the calls you cannot take.

Recello answers all of them

From £19/month, every one of those calls is answered, qualified and booked — 24/7.

The guarantee

If Recello does not pay for itself within your first 20 calls or 14 days, you only pay for the minutes used.

FAQ

Frequently asked questions

Most small businesses without answering services miss a significant share of calls — commonly 20–40% during the working day, and almost all calls outside working hours. Each one is a potential customer.

Yes. Studies of call behaviour consistently find that around 60% of callers who reach voicemail hang up and call a competitor instead of leaving a message.

An AI answering service is the most cost-effective option — Recello from £19/month answers every call with no per-minute surprises and no contract.

Check your mobile call history for missed calls and voicemails over the last month — then multiply by the average value of a job to see the real cost.

One extra job a month covers the plan. If she answers just a handful of calls you would otherwise have missed, she has paid for herself many times over.

Ready to never miss a call again?

Plans start at £19/month with everything included. Ask us a question or order right away — identity verification takes about 3 minutes.