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Choosing well

There is no single "best" AI receptionist - here is how to judge one

An AI receptionist (also called an AI phone answering service or virtual receptionist) answers your business calls automatically, using a natural voice. For a small UK business it is usually the cheapest way to stop missing calls: prices typically start around £19 per month, compared with £150 to £600 per month for a human answering service.

Because "best" depends on your business, the useful question is not which brand but which capabilities matter to you. Below is the checklist we would use ourselves - and where Recello fits against it.

Checklist

Eight things to check before you choose

1. Does it answer 24/7?

Most missed calls come outside office hours. The service should answer at 2am, on Saturdays and while you are on holiday - without extra out-of-hours charges.

2. Does it know your business?

A useful receptionist answers real questions about your services, prices, discounts and opening hours. It should learn this from you once - not read a generic script.

3. Can it take orders and bookings?

Taking a message is the minimum. The real value is capturing the order or booking there and then, so the customer does not ring someone else.

4. Is a UK number included?

You should not have to buy a number separately. Check whether the number is included in the monthly price, and how quickly it becomes active.

5. Is the pricing transparent?

Look for a clear monthly price and an honest answer on what happens if you go over your call allowance. Avoid per-minute surprises.

6. Can you stay in control of the data?

Whatever the AI learns about your business should be visible and editable by you - not locked away inside the provider.

7. How fast is setup?

Days, not months. A small business should be able to go live within a working week, including a test call.

8. Is there a risk-free trial?

A satisfaction guarantee lets you hear how it handles real calls before committing long term.

FAQ

Frequently asked questions

The best one answers 24/7 in a natural voice, remembers your services, prices and opening hours, can take orders and book appointments, includes a UK phone number, and is priced transparently per month. Recello is an example: plans start at £19/month, a UK number is included, and it goes live within 1 to 3 working days.

Typically £19 to £100 per month depending on call volume. Recello is £19/month (Start) or £39/month (Business), with optional call credits. A human virtual receptionist service usually costs £150 to £600+ per month.

No. A UK business number is included with every plan (provided via our partner DIDWW) and is live within 1 to 3 working days. If you already have a number you want to keep, you can forward your calls instead.

No. Recello is a business call answering service and is not intended to be the only line for emergency calls (999 or 112).

Ready to never miss a call again?

Plans start at £19/month with your UK number included. Ask us a question or order right away.