Launch pricing — 30% off every plan for a limited time. No hidden costs, no long contracts, no setup fees. Every plan includes the app, support and our 14-day satisfaction guarantee . Connect a number you already have, or get one from a licensed provider like DIDWW — the setup guide walks you through it.
Everything you need to never miss a call again — at a price below any UK competitor.
Best value — everything in Start plus website learning, smart transfer and more.
A tailored solution for multiple locations and bigger needs.
Every plan includes a UK business number — we provision it for you via our partner DIDWW, at no extra cost. Prefer your existing number? Forward it instead — we're happy to help you set it up.
Billed monthly by us.
Billed monthly by us.
Included — provisioned via our partner DIDWW.
For sole traders and small businesses that never want to miss a call — one simple monthly price.
For growing businesses and teams that want full coverage — one simple monthly price.
Figures are indicative, based on publicly advertised prices as of August 2026, and may differ from current offers.
We compared ourselves against the best-known receptionist services in the UK and the US — on price, quality and features.
| 🏆 Recello | Goodcall | Smith.ai | Moneypenny | Linda AI (UK) | |
|---|---|---|---|---|---|
| Entry price | £19/mo | ~£55/mo | ~£75/mo | ~£100+/mo | £250/mo |
| Mid plan | £39/mo | ~£100–190/mo | ~£115–230/mo | ~£125+/mo | £350+/mo |
| Billing model | Simple monthly price | Per-call billing | Per-call billing | Monthly + usage | Per-practice |
| Natural voice quality | Neural Azure TTS | AI voice | Human + AI | Human agents | AI voice |
| Takes orders & appointments | ✅ Automatic | Limited | Limited | Via agents | Booking focused |
| Chat that remembers everything | ✅ Included | — | — | — | — |
| Learns from your website | ✅ Business plan | — | — | — | — |
| Call transfer with context | ✅ Smart | Basic | Yes | Yes | Basic |
| Setup time | < 1 day | Days | Days | Weeks | Weeks |
| Contract commitment | None — cancel anytime | Monthly | Monthly | Often 12-month | Contract |
* Comparison based on publicly available pricing and feature information as of August 2026. Prices and plans change frequently — always check each provider's current offering before deciding.
Our Azure neural TTS speaks naturally, with the correct tone — no robot, no telemarketer feel.
Recello answers strictly from what you taught her. If she doesn't know, she says so honestly and takes a message — she never makes up prices or promises.
When a customer asks for you, Recello transfers the call together with the full conversation context — no repeating, no dropped calls.
No menu trees. Recello understands natural conversation, handles multi-step requests, and politely asks to repeat only if she truly can't hear.
You pay a fixed monthly price that covers the AI receptionist service and your included UK number — no per-call charges and no separate number bill. Extra call minutes are optional and clearly priced.
Recello identifies herself as the AI assistant on every call and states that the call is recorded — honest, transparent and UK-GDPR friendly.
Nothing extra — every plan includes a UK business number, provisioned via our partner DIDWW and set up for you. Prefer your existing number? Forward it instead — see the setup guide.
Yes — every plan is covered by our 14-day satisfaction guarantee. If you're not happy, we refund your plan fee minus any call usage at the standard credit rate — you only pay for the calls you actually made.
Call minutes are handled under your plan (with optional extra minutes if you ever need more). Your included UK number is provisioned via our partner DIDWW as part of the plan — no separate number bill.
Yes, with no contract commitment. Cancel whenever you want — no penalties, no questions asked.
Choosing a number or connecting one can feel fiddly — but you're not on your own. Send us a short message and we'll guide you through it step by step.
Get help with setup →Have a question about our services? Ask us anything — or skip ahead and order right away a short message is all it takes.