No hidden costs, no long contracts, no setup fees. Every plan includes your number, the app, support and our 14-day satisfaction guarantee (first 20 answered calls).
Everything you need to never miss a call again — at a price below any UK competitor.
Best value — everything in Start plus website learning, smart transfer and more minutes.
A tailored solution for multiple locations and bigger needs.
Every plan includes minutes. When you need more, buy credits: 1 credit = 1 minute of AI answering. Credits never expire — you only ever pay for what you use.
Enough for a busy week.
A steady month of coverage.
A full month for a growing team.
For clinics, offices and chains.
For sole traders and small businesses that get a steady flow of calls (up to ~10 calls a day).
For growing businesses and teams that want full coverage — with credits that never expire.
Figures are indicative, based on publicly advertised prices as of August 2026, and may differ from current offers.
We compared ourselves against the best-known receptionist services in the UK and the US — on price, quality and features.
| 🏆 Recello | Goodcall | Smith.ai | Moneypenny | Linda AI (UK) | |
|---|---|---|---|---|---|
| Entry price | £19/mo | ~$79/mo | ~$95/mo | ~$145/mo | £250/mo |
| Mid plan | £39/mo | $129–249/mo | $150–300+/mo | $165+/mo | £350+/mo |
| Minutes included | 25–60 + credits | Per-call billing | Per-call billing | 50–100 min | Per-practice |
| Natural voice quality | Neural Azure TTS | AI voice | Human + AI | Human agents | AI voice |
| Takes orders & appointments | ✅ Automatic | Limited | Limited | Via agents | Booking focused |
| Chat that remembers everything | ✅ Included | — | — | — | — |
| Learns from your website | ✅ Business plan | — | — | — | — |
| Call transfer with context | ✅ Smart | Basic | Yes | Yes | Basic |
| Setup time | < 1 day | Days | Days | Weeks | Weeks |
| Contract commitment | None — cancel anytime | Monthly | Monthly | Often 12-month | Contract |
* Comparison based on publicly available pricing and feature information as of August 2026. Prices and plans change frequently — always check each provider's current offering before deciding.
Our Azure neural TTS speaks naturally, with the correct tone — no robot, no telemarketer feel.
Recello answers strictly from what you taught her. If she doesn't know, she says so honestly and takes a message — she never makes up prices or promises.
When a customer asks for you, Recello transfers the call together with the full conversation context — no repeating, no dropped calls.
No menu trees. Recello understands natural conversation, handles multi-step requests, and politely asks to repeat only if she truly can't hear.
You buy credits in advance and every call simply deducts from your balance. You always see exactly what each call costs — and the app warns you when you run low.
Recello identifies herself as the AI assistant on every call and states that the call is recorded — honest, transparent and UK-GDPR friendly.
A business number is included in every plan. If you already have a number you use, we can connect it.
Yes — every plan is covered by our 14-day satisfaction guarantee on your first 20 answered calls. If you're not happy, we refund your plan fee minus any call minutes already used at the standard credit rate (£0.70/min) — you only pay for the calls you actually made. Verification of identity is required first.
1 credit = 1 minute of answering. Each call deducts ~1 credit per minute from your balance, you see your usage live, and we warn you before you run out. Calls are never cut off.
Yes, with no contract commitment. Cancel whenever you want — no penalties, no questions asked.
To stop anyone abusing the guarantee and to keep every customer safe. We verify both sides of your ID and a proof of address before you can pay — and we never share the documents.