Pricing and plans
Three simple plans — no hidden costs and no contract commitment. Our prices are the most affordable in the UK market — and right now every plan is 30% off for launch (Start was £27, now £19; Business was £56, now £39). You can also see the prices on the Pricing page.
Plan overview
| What's included | Start | Business | Enterprise |
|---|---|---|---|
| Price | Custom | ||
| AI receptionist service | Unlimited, billed monthly | Unlimited, billed monthly | Custom |
| Billing model | Simple monthly price | Simple monthly price | Custom |
| Numbers | 1 | 2 | Multiple + locations |
| 24/7 answering | ✅ | ✅ | ✅ |
| Chat that remembers everything | ✅ | ✅ | ✅ |
| Orders and appointments | ✅ | ✅ | ✅ |
| Mobile app | ✅ | ✅ | ✅ |
| Website learning | — | ✅ | ✅ |
| Smart call transfer | — | ✅ | ✅ |
| Call overview and statistics | — | ✅ | ✅ |
| Custom voice and tone | — | — | ✅ |
| Dedicated support | Standard | Priority | 24/7 |
What about call minutes?
Your included UK number is provisioned via our partner DIDWW as part of the plan. Call minutes are handled under the plan (with optional extra minutes if you need more) — no credits and no separate number bill.
How many calls do I need? (guide)
The AI receptionist handles as many calls as your business receives — there is no call limit in your plan. Use this simple guide to choose a plan:
| Daily calls | ≈ calls / month | Recommended |
|---|---|---|
| ~2 calls/day | ~40 | Start |
| ~5 calls/day | ~100 | Business |
| ~10 calls/day | ~200 | Business |
| More than that | 200+ | Enterprise |
What about high call volumes?
- Calls are never cut off — the receptionist always finishes the conversation.
- Your monthly price stays the same regardless of how many calls you receive.
- You get a free push notification on your phone with a summary of every call.
- For very high volumes or multiple locations, contact us for an Enterprise quote.
How we compare to the market
We built Recello to be the most affordable serious option in the UK. Here is how entry plans compare (typical advertised prices, 2026):
| Service | Entry price | Notes |
|---|---|---|
| Recello — Start | Unlimited AI receptionist service, billed monthly | |
| Recello — Business | Unlimited service + website learning + transfer + statistics | |
| Goodcall | ~£55/mo | AI receptionist, similar feature set |
| Smith.ai | ~£75+/mo | Live + AI hybrid, higher price |
| Moneypenny | ~£100+/mo | Human answering service |
| Linda AI | £250+/mo | AI receptionist, premium positioning |
* Comparison based on publicly available pricing and feature information as of August 2026. Prices and plans change frequently — always check each provider's current offering before deciding.
Our Business plan is about 30% cheaper than Goodcall and a fraction of human answering services — with the same core features: 24/7 answering, remembering everything, orders, appointments and a mobile app. And a UK business number is included with every plan — provisioned via our partner DIDWW, at no extra cost.
Optional extras
| Extra | Price | When you need it |
|---|---|---|
| Second number (e.g. second location) | via our partner DIDWW — ask us for a quote | Second location or separate line |
| Call transfer to your phone | at cost | When the receptionist transfers a call to you |
| Custom voice / tone | Enterprise | Branded voice, specific tone |
You only ever pay for what you use — there is no obligation to buy extras. Note: every plan includes a UK business number (provisioned via our partner DIDWW) — there is no separate number bill. You can also forward your own existing number instead.
What is NOT included?
- Call costs to fixed/mobile networks when transferring to your phone (minimal)
- Premium phone numbers (special area codes) — on request
- Custom integrations (Enterprise — included by agreement)
Changing plans
You can change your plan at any time:
- Upgrading — instant, the difference is prorated.
- Downgrading — from the next billing period.
Which plan should I pick?
Think about how many calls you receive and whether you want the extra intelligence:
Choose Start (£19) if…
- You receive a handful of calls a month (25 minutes ≈ 12 calls)
- You already know your prices and services
- You mainly need reliable 24/7 answering
- You are testing the service first
Choose Business (£39) if…
- You receive a steady flow of calls and want full coverage
- You want the receptionist to learn from your website automatically
- You want smart call transfer and statistics
- You have 2 numbers or a second location
Frequently asked questions
Is there a satisfaction guarantee?
Yes — every plan is covered by a 14-day satisfaction guarantee. If you're not satisfied, we refund your plan fee minus any call usage at the standard credit rate — you only pay for the calls you actually made.
How do I get and set up a number?
A UK number is included with every plan — we provision it via our partner DIDWW and set it up during onboarding. Prefer your own? You can connect a number you already own instead. We'll happily guide you through the whole setup step by step — just send us a message.
How do I pay?
Monthly, by card, through our secure checkout (Lemon Squeezy). You receive an invoice by email after every payment. Full details in Payment & billing.
Can I cancel anytime?
Yes — no contract commitment and no penalties. Your plan stays active until the end of the billing period. See Payment & billing.
Are prices in £ including VAT?
Prices are shown before VAT. Because we use a Merchant of Record, the correct tax for your country is calculated and shown at checkout — the price you see is what you pay. See Payment & billing.