Pricing and plans
Three simple plans — no hidden costs and no contract commitment. Our prices are the most affordable in the UK market. You can also see the prices on the Pricing page.
Plan overview
| What's included | Start | Business | Enterprise |
|---|---|---|---|
| Price | £19/mo | £39/mo | Custom |
| Included talk minutes | 25 | 60 | Unlimited (custom) |
| Prepaid credits | ✅ top up anytime | ✅ top up anytime | ✅ volume pricing |
| ≈ calls included (2 min avg) | ≈ 12 | ≈ 30 | Custom |
| Business numbers | 1 | 2 | Multiple + locations |
| 24/7 answering | ✅ | ✅ | ✅ |
| Chat that remembers everything | ✅ | ✅ | ✅ |
| Orders and appointments | ✅ | ✅ | ✅ |
| Mobile app | ✅ | ✅ | ✅ |
| Website learning | — | ✅ | ✅ |
| Smart call transfer | — | ✅ | ✅ |
| Call overview and statistics | — | ✅ | ✅ |
| Custom voice and tone | — | — | ✅ |
| Dedicated support | Standard | Priority | 24/7 |
What counts towards minutes?
Minutes are counted for the actual duration of calls the receptionist handles (from answering to the end of the conversation). Very short calls under a few seconds are not charged. Idle time when nobody speaks is counted lightly, and the receptionist politely ends calls that go nowhere.
Credits — how they work
Every plan includes minutes. When you need more, you buy prepaid credits — 1 credit = 1 minute of AI answering. Credits never expire, work on any plan, and calls are never cut off if your balance runs out mid-call.
| Credit pack | Price | Minutes | ≈ calls |
|---|---|---|---|
| Mini | £35 | 50 | ≈ 25 |
| Standard (best value) | £70 | 100 | ≈ 50 |
| Pro | £175 | 250 | ≈ 125 |
| Scale | £350 | 500 | ≈ 250 |
How many minutes do I need? (guide)
A typical customer call lasts 1–3 minutes. Your monthly allowance is 25 min (Start) or 60 min (Business); everything after that runs on prepaid credits. Use this simple guide:
| Daily calls | Avg call length | Minutes / month | Recommended |
|---|---|---|---|
| ~2 calls/day | 2 min | ~120 | Start (25 min) + Mini credits |
| ~5 calls/day | 2 min | ~300 | Business (60 min) + 240 credits |
| ~10 calls/day | 2 min | ~600 | Business + 540 credits |
| More than that | any | 600+ | Enterprise / Scale credits |
What if I exceed my minutes?
- Calls are never cut off — the receptionist always finishes the conversation.
- When your included minutes run out, the next calls automatically use your prepaid credits (1 credit = 1 minute).
- You get a notification in the app and by email before your balance runs low, so there are no surprises.
- If you have no credits left, we let you know and you can top up in seconds — a call is never interrupted.
How we compare to the market
We built Recello to be the most affordable serious option in the UK. Here is how entry plans compare (typical advertised prices, 2026):
| Service | Entry price | Notes |
|---|---|---|
| Recello — Start | £19/mo | 25 min + credits from £0.70/min |
| Recello — Business | £39/mo | 60 min + credits + website learning + transfer |
| Goodcall | ~£52/mo | AI receptionist, similar feature set |
| Smith.ai | ~£75+/mo | Live + AI hybrid, higher price |
| Moneypenny | ~£100+/mo | Human answering service |
| Linda AI | £250+/mo | AI receptionist, premium positioning |
* Comparison based on publicly available pricing and feature information as of August 2026. Prices and plans change frequently — always check each provider's current offering before deciding.
Our Business plan is less than half the price of Goodcall and a fraction of human answering services — with the same core features: 24/7 answering, remembering everything, orders, appointments and a mobile app. And our credits cost £0.70 per minute, a fraction of Moneypenny's £2+/min overage rate.
Optional extras
| Extra | Price | When you need it |
|---|---|---|
| Prepaid credits (1 credit = 1 minute) | £0.70/min (packs from £35) | Any time you need more minutes |
| Additional DID number | ~£3/mo per number | Second location or separate line |
| Call transfer to your phone | at cost | When the receptionist transfers a call to you |
| Custom voice / tone | Enterprise | Branded voice, specific tone |
You only ever pay for what you use — there is no obligation to buy extras.
What is NOT included?
- Call costs to fixed/mobile networks when transferring to your phone (minimal)
- Premium phone numbers (special area codes) — on request
- Custom integrations (Enterprise — included by agreement)
Changing plans
You can change your plan at any time:
- Upgrading — instant, the difference is prorated.
- Downgrading — from the next billing period.
Which plan should I pick?
Think about how many calls you receive and whether you want the extra intelligence:
Choose Start (£19) if…
- You receive a handful of calls a day
- You already know your prices and services
- You mainly need reliable 24/7 answering
- You are testing the service first
Choose Business (£39) if…
- You receive a steady flow of calls and want credits as you grow
- You want the receptionist to learn from your website automatically
- You want smart call transfer and statistics
- You have 2 numbers or a second location
Frequently asked questions
Is there a satisfaction guarantee?
Yes — every plan is covered by a 14-day satisfaction guarantee on your first 20 answered calls. If you're not satisfied, we refund your plan fee minus any call minutes already used at the standard credit rate (£0.70/min) — you only pay for the calls you actually made. Identity verification is required before payment (see below).
Why do I need to verify my identity?
To stop misuse of the guarantee and keep the service safe for real customers. You photograph both sides of your ID and a proof of address right on our website — this takes about 3 minutes. Without verification you cannot pay or activate a plan. Start at identity verification.
How do I pay?
Monthly, by card, through our secure checkout (Lemon Squeezy). You receive an invoice by email after every payment. Full details in Payment & billing.
Can I cancel anytime?
Yes — no contract commitment and no penalties. Your plan stays active until the end of the billing period. See Payment & billing.
Are prices in £ including VAT?
Prices are shown before VAT. Because we use a Merchant of Record, the correct tax for your country is calculated and shown at checkout — the price you see is what you pay. See Payment & billing.